Glitter, glamour & celebration!
When the spumante 'Gilloria' transitioned from its unique glass bottle, characterized by its distinct angular shape, to a standard bottle, a rebranding became imperative to ensure that the design maintained its previous impact.
Inspired by the bottle's angular contours and the interplay of light upon them, the concept of geometric Art Deco rays was born. Enhanced by a shimmering golden label and distinctive typography, it evokes a sense of opulence, sophistication, and festivity.
Rebranding / Packaging design / Logotype